[PDF] Syllabus Assistant Professor Hotel Management|570/2024 Syllabus Kerala PSC
Part I- 100 Marks
Module 1
Organisational behaviour and mangerial functions
Role of a manager-decision making-organisational climate and
change-organisation structure and processes-behavioural dynamics
Module 2
Hospitality operations management
Food & beverage management- accommodation
management-managing environmental issues- hospitality entrepreneurship-laws and
standards related to hospitality business
Module 3
Fundamentals of marketing management
Evolution of marketing-nine principles of marketingmarketing
strategy for hospitality industry-the service quality-pricing strategies and
techniques in hospitalitypublicity and promotion-experimental marketingconsumer
protection in india-financial control in marketing-marketing audit
Module 4
Management of production and operations
Issues in production/operations management, forecasting,
production system design, production planning & scheduling, materials
planning, emerging issues in planning/operations management
Module 5
Principles of revenue and yield management
The concept of revenue management- measuring yieldelements
of revenue management-using revenue management-revenue management computer
softwarerevenue management team-industry-wise comparison of yield management
application
Module 6
Marketing research and data analytics
Marketing resarch concepts and design-data collection-data
processing and analysis-multivariate analysis
Module 7
Ecnomics in management
Introduction to management economics-demand & revenue
analysis-production and cost analysis-pricing decisions
Module 8
Planning for human resources
Learning organization and leadership-basics of human
resource planning-job evaluation-action areas – issues and
experiences-measurements in human resource planningcorporate social
responsibilities- competency mapping & concept of asessment centers-human
resource development
Module 9
Sales management
Sales management functions-selling skills- sales force
management-planning and control of the sales effort
Module 10
Labour laws (legal framework in hospitality)
Introduction to labour legislation-laws on working
conditions-industrial relations law-wages and labour laws-laws for labour
welfare and social security
Paper II
Development and planning of property
Technical requirements as established by law and
need-facilities design & analysis-global green initiative-planning for
special guests- study of architectural features of some of the prominent hotels
Module 1
Service marketing & consumer behaviour in hospitality
industry
Marketing of services - concepts and issuesmarketing of
hospitality services - concepts & issues, marketing of education &
professional services, consumer behaviour - issues & concepts, individual
influences on buying behaviour, group influences on consumer behaviour, the
buying process, modelling buyer behaviour
Module 2
International marketing in hospitality
Introduction to international marketing, environment of
international business, policy frame work and procedural aspects, international
marketing mix, international marketing planning
Module 3
International marketing in hospitality
Introduction to international marketing, environment of
international business, policy frame work and procedural aspects, international
marketing mix, international marketing planning
Module 4
Information technology in hospitality management
Managerial applications of computers-computers and
decisional techniques-advanced decisional techniques-management information
systemsystems analysis and computer languages
Module 5
Materials and equipment management
Material handling-materials management-work study-quality
control-maintenance managementwaste mangement-packaging & distribution
mangement
Module 6
Research methodology
Introduction to research methodology-data collection &
measurement-data presentation & analysis-report writing & presentation
Module 7
Mice
Corporate sector & business traveller-incentive
travel-meetings,workshop,seminar& conferencetrade fair &
exhibitions-planning mice-linkage with tourism-convention management, managing
expositions
Module 8
Entrepreneurial management in small and medium business
enterprises
Entrepreneur and entrepreneurship, establishing small-scale
enterprises, small-scale enterprises – getting organized, operating the
small-scale enterprise, performance appraisal and growth strategies
Module 9
Organisational change management strategies
Concept of managing change-daiognosis and
intervention-models of organisational changeconsulting: approches & skills
Module 10
Social processes and behavioural challenges
Social and orgnisational cultures-intra-personal
processess-group and intergroup processesorganisational processes
Total marks 100
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